The "Spirit of the Place," according to the brand's originator, serves as both the collection's inspiration and its main motivation. The brand aims to introduce the world to a few of Milan's magical, breathtaking, and occasionally undiscovered locations.
Every scent in the collection tells a tale about a particular person while focusing on a certain location. Millions of individuals across all age groups have been walking by the same monuments, walls, canals, and cobblestone streets, dining in the same familiar venues. While most of the time ignoring them, occasionally taking notice of the objects around them.
