Discover CRA-YON, a modern fragrance brand that blends creativity, authentic luxury perfumes, and joy in every bottle. Designed to spark happiness and inspire well-being, CRA-YON’s unique collection of niche fragrances transforms each spray into a feel-good moment. With a strong focus on inclusivity and positivity, these luxury unisex perfumes invite you to explore scent with curiosity, freedom, and a fresh perspective - perfect for those who want their fragrance to reflect both mood and personality.
At CRA-YON, happiness, curiosity, and overall well-being are the key focus. More than anything, it's a mental attitude. They think improving our sense of smell is a way of life, not just a product.
The brand values living in the now, appreciating the senses, and maintaining an inquisitive mind about the world. They are creating a welcoming, inclusive, and inspiring community where everyone is appreciated.
One spray at a time, they are passionate about using their extensive experience in fragrance development and their network of producers and suppliers to create a world of inspiration and well-being through scent.
Journey
Pioneers of French and Swedish fragrances Christine and Niclas Lydeen introduced CRA-YON in 2020. For many years, they have created fragrances that have won awards in the luxury market while remaining fascinated and exploring the potential of scent to elevate and improve our overall well-being.
Before fragrance became her primary medium of expression, Christine, born and raised in France, worked at trend agencies such as Li Edelkoort and the fashion business Vivienne Westwood. She additionally attended Studio Bercot in Paris for her education.
CRA-YON perfumes are designed to focus on happiness and well-being, offering scents that are more than just fragrance. They’re about creating a positive feeling. Each perfume aims to lift your mood and bring joy through the power of scent.
Are CRA-YON perfumes suitable for both men and women?
Yes, CRA-YON offers unisex perfumes, making them perfect for anyone who enjoys fresh and inspiring scents. The collection is designed to appeal to all, regardless of gender, with fragrances that are versatile and unique.
How long do CRA-YON perfumes last?
CRA-YON perfumes are crafted to last throughout the day, leaving a subtle but lasting fragrance. The quality of ingredients ensures that you’ll enjoy the scent for hours, making them perfect for all-day wear.
Can CRA-YON perfumes be worn for all occasions?
Yes, the fragrances from CRA-YON are ideal for any occasion, from casual everyday wear to special events. Their versatile nature allows you to wear them whenever you want to feel inspired and uplifted.
How should I apply CRA-YON perfume for the best experience?
For the best experience, apply CRA-YON perfume to pulse points such as your wrists, neck, and behind your ears. These areas help diffuse the scent, allowing it to last longer and stay vibrant throughout the day.
